Brent Council grants Wembley NFL fan zone licence
A one-day event in the Green Car Park will have a capacity of under 3,250 and a four-drink limit per attendee.
Incident → evidence → outcomeBrent Council has granted a licence to Wembley National Stadium Ltd for a one-day fan zone to be held in the Green Car Park adjacent to Wembley Stadium. The event will coincide with an NFL match between the Jacksonville Jaguars and the Houston Texans on Sunday, October 18.
Licence Details and Restrictions
The licence permits live and recorded music from 9:30am to 9:30pm and the sale of alcohol. A representative for Wembley Stadium stated during the licence hearing that a four-drink limit per attendee would be implemented. Trained staff will also enforce a Challenge 25 policy for alcohol sales. The fan zone's capacity is capped at fewer than 3,250 attendees to ensure safety. Organisers have assured tight security and noise monitoring throughout the event, which will also feature food, drinks, live entertainment, and competitions.
The Green Car Park has been used as a fan zone for an annual event over the past four years, according to the company’s application. This additional facility is required as other areas of the Wembley Stadium site will be used for purposes such as merchandise sales.
Objection and Police Contentment
One resident lodged an objection to the licence application, citing concerns over potential noise and the impact of alcohol sales due to the expected number of attendees. Despite this objection, councillors on Brent Council’s Alcohol and Entertainment Licensing Sub-Committee approved the licence on Monday.
To address concerns about public nuisance from alcohol sales, Wembley National Stadium Ltd liaised with the Metropolitan Police. Police representatives confirmed they were “content” with the proposed plans for the fan zone. A public spaces protection order is already in place around Wembley Stadium, prohibiting drinking on Olympic Way and surrounding areas during stadium events.
Context of NFL in London
Sunday's match is one of several NFL games hosted in London this season. Earlier in October, two games took place at Tottenham Hotspur Stadium. Prior to the Jaguars-Eagle match, Trafalgar Square hosted a two-day American football experience with free entry for fans.
Questions this report answers
01What is the capacity of the Wembley NFL fan zone?
The fan zone at Wembley Stadium's Green Car Park will have a capacity limited to fewer than 3,250 attendees. This restriction is in place to ensure the safety and manageability of the event.
02Will there be any restrictions on alcohol at the fan zone?
Yes, attendees at the fan zone will be restricted to a maximum of four alcoholic drinks each. Trained staff will enforce this limit and a Challenge 25 policy for alcohol sales.
03Did anyone object to the fan zone licence?
A resident did object to the licence application, raising concerns about noise and the impact of alcohol sales. However, Brent Council's licensing sub-committee approved the licence.
04What is the location of the fan zone?
The fan zone will be located in the Green Car Park, which is situated next to Wembley Stadium. The licence is for a one-day event on the same day as an NFL match.
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