Elderly Aids Limited fined £190,000 for nuisance calls
Company targeted vulnerable people with nearly 760,000 cold calls despite TPS registration.
Incident → evidence → outcomeElderly Aids Limited has been fined £190,000 by the Information Commissioner's Office (ICO) for bombarding elderly people with nuisance calls. The company made nearly 760,000 unsolicited sales calls to individuals registered with the Telephone Preference Service (TPS) between May 2024 and February last year.
The calls, which aimed to sell call-blocking devices, were described by the ICO as aggressive and misleading. Callers often failed to identify themselves, according to complaints received. It is illegal to make live marketing calls to individuals registered with the TPS unless specific permission has been granted.
Disregard for investigation
During the ICO's investigation, Elderly Aids Limited repeatedly ignored requests for information. The company also continued to make nuisance calls while the probe was ongoing. In an attempt to avoid accountability, the firm tried to strike itself off the Companies House register.
“This penalty should serve as a clear warning to any business that thinks the law does not apply to them, we will hold them to account for both exploiting people in this way and trying to avoid accountability.”
Andy Curry, head of investigations at the ICO, stated that the company targeted vulnerable people who had explicitly asked not to be called. He added that Elderly Aids Limited showed a complete disregard for the law and the individuals they contacted.
Questions this report answers
01Why has Elderly Aids Limited been fined?
Elderly Aids Limited has been fined £190,000 by the Information Commissioner's Office for making nearly 760,000 nuisance cold calls to elderly people registered with the Telephone Preference Service. The calls were aggressive and misleading, and the company ignored official requests for information.
02How many nuisance calls were made?
The company made approximately 760,000 cold calls to individuals registered with the Telephone Preference Service. These calls were made between May 2024 and February last year, targeting elderly people to sell call-blocking devices.
03Did the company cooperate with the investigation?
No, Elderly Aids Limited ignored requests for information from the Information Commissioner's Office and continued making nuisance calls during the investigation. The company also attempted to dissolve itself from the Companies House register while the probe was active.
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